WhatsApp Business API
Pricing Calculator
Estimate Your WhatsApp Marketing Cost with Our Free Conversation Pricing Calculator
The WhatsApp Business API has made it easier to send bulk marketing messages. However, there is a cost associated with the API, regardless of whether you use it directly or via a BSP.
Use our WhatsApp Business API pricing calculator to estimate the costs you might incur with the latest WhatsApp pricing.
- The prices reflect Meta's rates, but there may be variations if you are using a BSP.
- Effective November 1, 2024 — All service conversations (customer initiated conversations) are FREE. They used to be limited to 1,000 free conversations.
- Effective April 1, 2025 — Sending utility templates are FREE within 24-hours customer service window.
- Effective April 1, 2025 — WhatsApp switches to per message billing for template messages for phase 1 group.
- Effective July 1, 2025 — WhatsApp switches to per message billing for template messages for phase 2 group.
Your message recipients' country or region
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Number of messages sent to unique phone numbers in a 24-hour period
using {% `${convoType==="authentication" ? "an" : "a"}` %} {% convoType
%} template. Multiple {% convoType %} messages sent to the same number
doesn't increase the conversation count.
{% currencySymbol %}{% marketRates[convoType] %} / conversation
Rate: - / conversation
{% currencySymbol %}{% numberFormatter.format(convoTypes[convoType].amount) %}
{% convoTypes[convoType].count %}
Total Cost
{% currencySymbol %}{%
numberFormatter.format(totalAmount) %}