WhatsApp Business API Pricing Calculator 
Estimate Your WhatsApp Marketing Cost with Our Free Conversation Pricing Calculator
The WhatsApp Business API has made it easier to send bulk marketing messages. However, there is a cost associated with using the API.
Use our WhatsApp Business API pricing calculator to estimate the costs you might incur with the latest per message WhatsApp pricing. We also provide pre and post October 1, 2026 comparision so that you know the cost difference.
- This calculator shows costs charged by Meta when you use WhatsApp Business API directly or via a no-markup fee Tech Provider like WhatsBox. Your BSP may charge additional fees on top of Meta charges.
- The prices reflect Meta's rates effective on July 1, 2026, but there may be variations if you are using a BSP.
- Effective October 1, 2026 — All service messages (replies sent to customer initiated conversations) will be charged after 1,000 free messages per business phone number per month. They are FREE until that time.
- Effective October 1, 2026 — Sending utility templates within 24-hours customer service window will be charged as well. They are FREE until that time.
- Effective July 1, 2025 — WhatsApp switched to per message billing for template messages.
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